Client: Furnace Aquariums
Sector: Bespoke aquariums, hand-built from radar boxes
Year: 2026
Website: www.furnaceaquariums.com
What they needed
Furnace Aquariums build bespoke aquariums from an original radar-box design, hand-finished so no two are the same. Steve had a site put together by family and wanted it made professional, with the aim of winning the first orders locally before opening up a full shop later.
What I did
I proposed a sensible first phase: research into who buys these and where to reach them, simple branding, and a one-page website that tells the radar-box story and takes enquiries through a custom form. Alongside it I am setting up the online essentials: Google Business Profile, Search Console, Analytics, Bing, a sitemap, social profiles and the key directories.
Content came first, then the logo and mock-up, then the design concept. The build is in progress at the time of writing.
What they said
Steve, on seeing the first design: “yes I love it. Very moody. The Chesterfield looks great… Looking forward to see more.”
Services used
Websites, branding and design, written content, SEO and online presence set-up
