Client: Hi-Tail
Sector: Cycling safety product
Year: 2024
Website: hi-tail.com
What they needed
Hi-Tail is a visibility device that fits to a bike or recumbent trike to make the rider easier to see. The founders had a product but not the online side: a website, feedback from cyclists, and eventually a shop and the marketing to launch it.
What I did
I built the website in early 2024 with a feedback form and a social media advert to drive people to it, then a marketing schedule and monthly reports. When a slimmer, lighter model arrived I planned the site and photography update and cut a crowdfunding video from their test footage.
For launch I moved them off Wix, set up Stripe and the WooCommerce shop, designed business cards and wrote their LinkedIn and Facebook posts. A pitch deck followed in 2025, and a site relaunch in 2026 as the product went into production.
What they said
“Phil you missed your calling.” Paul Costigan, co-founder, on the social post copy
Services used
Websites, e-commerce, video, social content, branding and design, hosting and support
