Client: Kerry Welstead PMU
Sector: Permanent makeup artist
Year: 2023–2026
Website: www.kerrywelstead.co.uk
What they needed
Kerry is a permanent makeup artist. She needed her Google Ads to actually show up when people searched, and a simple way for those people to book.
What I did
I’ve run her Google Ads since late 2024. When the ads weren’t being seen as often as they should have been, I looked at why and fixed the impression share problem, then consolidated the search campaigns and repaired the conversion tracking so the budget was reaching the searches it was meant to.
Then I closed the loop: a Book Now button on her Google Business listing, so someone who finds her can book straight from the search result without a phone call.
Services used
Google Ads, Google Business Profile
