Client: Signature
Sector: Clothing, Southsea
What they needed
Signature were releasing limited-edition garments in partnership with Southsea Coffee, with all proceeds going to the Undercover Skatepark Project. They came to me to boost the PR around the release. They wanted something stylish that would grab attention and build hype.
What I did
I produced a video with the same attitude as the garments: quick, stylish and made to stop a thumb mid-scroll.
A collaboration like this has three stories in it, the brand, the coffee shop and the cause, and the video gives each its moment without slowing down. Good design for a good cause, which is my favourite kind of job.
Services used
Video and animation
